In the summer of 2021, I switched from Google Analytics to Fathom Analytics, and it was an absolute game changer! Here's why I made the switch and why I think you should probably switch to Fathom as well. Just as a disclaimer, I'm providing links to Fathom in this...

Table of ContentsWhat is Google Analytics used for?What does Google Analytics track?Why does it matter if Google Analytics collects my data?Why you should not use Google AnalyticsFathom Analytics is the best alternative to Google Analytics UPDATE, July 2023: Google's...